Rework logotype in ASC

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Aug 6th, 2022
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How to rework logotype in ASC

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letamp;#39;s talk about the logo design process you see up until this point weamp;#39;ve basically been helping the hamiltons refine their vision for what they want to see in a logo weamp;#39;ve also been trying to uncover insights that would help us along the way in our creative process a logoamp;#39;s job is to identify not explain so we donamp;#39;t want to explain what the business does inside the actual logo we just want to make sure that the brand is identifiable now itamp;#39;s time for us to start making things so weamp;#39;ve given the designers a creative brief to work inside of and their job is to go away and create as many logo options as they can think of in the time allotted our job as creative directors is to help them refine those concepts into things that are ready to present to the client now weamp;#39;re only going to be presenting three or four logo options to the hamiltons so we have a lot of refinement to do

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We also rebuilt AARPs visual identity, revamping the brands signature red and iconic logo while dramatically simplifying all other visual elements, including color palette, typography, iconography and photography style.
The ASC label means youre making a responsible choice. You can be confident that your fish has been responsibly sourced from a farm that takes care of its animals, its workers, and the environment.
The existing UnitedHealthcare brand used white as the predominant color with a few accent colors used sparingly. Our approach was to embrace color and become less sterile. We expanded the color palette and updated the primary UnitedHealthcare blue to have more vibrancy and energy.
The aqua green version of the ASC logo is always preferred. However, if your packaging is black and white, or the same Pantone green, you may use the solid Monotone version. The white keyline which outlines the logo must always be displayed. No other colour may be used.
Carrier Blue is the color we use in our logo and also the color we use for display text over white.
Logo redesign tips Consider brand association. If your business has established brand associations, keep your colors, shapes, symbols and styles consistent with the original version. Avoid fads. Keep your audience in mind. Mind all logo variations. Avoid creating a logo from scratch. Do not copy your competitors.

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