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hey what are you doing im just mapping out a business model canvas a business model what the business model canvas its like the most important business tool of the last 15 years it was invented by alex ostervalder he even wrote a book about it millions of people all around the world have read it oster who hold on stop wait lets rewind whats a business model okay so a business model is just a description of how your company creates and delivers value to your customers and then gets some kind of value in return okay there are nine building blocks you need to think about when youre mapping out your business model the business model canvas helps you map out those nine building blocks all on a single page is it just for startups no not at all so startups can use it to create new business models but also established companies can use it to improve their existing business models how often do you need to use it its something you should definitely do regularly think of it like this a busi