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Charitable giving is a topic that is near and dear to our hearts here at the cause. We see firsthand that donations make a difference in peoples lives. We also know what it takes from people like you who are on the front lines making that difference which is why were always looking to keep up to date with the latest giving Trends and Technologies to share with you here on this channel but what really motivates people to give in the first place and what moves a donor through the pipeline in todays video were going to look at the psychology of giving to find out so lets get to it [Music] I have mad respect for Jen Chang who is the worlds only philanthropic psychologist and ing to her philanthropy psychology is the science of understanding how people love people and by understanding the psychology of giving non-profits can understand donors as humans and create meaningful connections that resonate with donors leaving them feeling inspired and loved t