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Hi, I'm Emily Probst with Modern Machine Shop, and I'm here to discuss how to write and submit a press release. It's straightforward if you follow these steps. Step one: Decide what to write about; it can be about new products, technologies, events, etc. A press release is a communication tool to inform us about your business. Step two: Be concise; I receive many press releases weekly and need to process them efficiently. Your submission could lead to larger stories being published.