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In this tutorial, Julian Cole demonstrates how to write a creative brief using the example of a Cheetos ad. The creative brief formula includes identifying the consumer target (Get), consumer problem (Who), consumer goal (The Two), and single-minded message (Buy). The brief analysis focuses on the Super Bowl spot for Cheetos featuring M.C. Hammer, highlighting the new Cheetos popcorn as a solution to a common consumer problem. The ad cleverly portrays the message "You can't touch this" to emphasize the uniqueness of the product.