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press releases and social media can work together really well because you're investing in content that is put together in a press release and from one point of view when you get your result so you get articles that appear and are published that allows you to then tweet or do Instagram messages to the outlets who've published your article and say thank you very much for your great article about X Y Z we're thrilled and delighted and that's again creating noise and awareness and interest so that's one very good way of doing it the other thing is that if you post your news release on your company website or on a blog or on a platform such as a response source then what you can do is you can actually then all of these outlets mentioned and we'll have social media buttons taken to different places so you can then spread your message through to all different social media channels from the source material now the key thing is if it's social media you want the content to be Lively you want go...