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In this video tutorial, software as a service terms like AR, MRR, LTV, and CAC are explained as part of daily language. The difference between gross versus net MR churn and customer churn is discussed. New employees may attend group classes on understanding SAS language. The video covers MRR, expansion, contraction, reactivation, churn rate, customer churn, gross revenue churn, net revenue churn, and negative churn rate. It also explains estimating lifetime value and cost of acquisition.