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Hypothesis and welcome to PR decoded today We are going to talk about press releases because it's a question I get asked a lot how to do them how not to do them what you should do and what you shouldn't do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know it's difficult And I know when you're the brand owner and you're you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you aren't natural writers. You don't necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What what's allowed what's not allowed? So that's what we're going to talk about today how to do it how not to do it and how you can do it Let's jump in press releases I think if I had to hazar...