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In this video tutorial, Michael from MSA shares tips on writing an effective press release for nonprofits. Key points include using an attention-grabbing headline, starting with the city and date, providing a compelling "grabber" in the first paragraph, and including the who, what, when, where, why, and how. Adding a quote adds a personal touch. It is also important to include an "about" section about your organization at the end. Making the journalist's job easier is crucial.
