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In this tutorial, Julian Cole demonstrates how to write a creative brief using the example of a Cheetos ad. He explains that the creative brief formula includes identifying the consumer target, consumer problem, consumer goal, and single-minded message. By analyzing a Super Bowl spot featuring MC Hammer for Cheetos popcorn, he shows how the product solves a common problem. The ad cleverly leverages MC Hammer's iconic song "U Can't Touch This" to highlight the unique selling point of the product.
