Revise paragraph in the Licensing Agreement

Aug 6th, 2022
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How to revise paragraph in the Licensing Agreement

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[Music] hi everyone and welcome to todays ip quick tip on licensing agreements to put it boldly a licensing agreement can be compared to a marriage both are intended to last for a long time are versatile and valuable the following three points are important for successful licensing negotiations and still often neglected first providing for sufficient time to prepare and lead the negotiations second putting yourself in a cooperative mode working towards a win-win solution but still and this is the third point remaining assertive to safely guard your core interests if you are interested in learning more about this topic youre welcome to read our brochure called ip licensing agreements it offers more information about how to prepare the negotiations internally how to lead them and which content should be reflected in the agreement [Music] you

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A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
For instance, the company behind a major television series may enter into a licensing agreement, allowing Netflix to include the show among its titles for a certain number of years. In exchange, Netflix would agree to provide royalties to the content owner from fees it collects from its subscribers.
One real-world example of a brand licensing deal is Barbie. The global brand is known all over the world and has licensing deals with all kinds of businesses, retailers included. One such retailer is Shopify merchant The Oodie, which sells limited edition Barbie products.
A licensing agreement is a legal contract between a licensor and a licensee that outlines the terms and conditions of the use of intellectual property, such as patents, trademarks, or copyrights.
The steps for making a license agreement are as follows: Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.
Nestle (the licensee) agreed to pay $7.15 billion in cash to Starbucks (the licensor) for exclusive rights to sell Starbucks products (single-serve coffee, teas, bagged beans, etc.) around the world through Nestles global distribution network.
There are many other terms that must be included in a license agreement, including: Date the license expires. Ability of the licensee to alter or combine with other products. Detail of any prohibited uses. Ability of licensee to transfer or sub-license rights. Warranties, if any. Licensees rights to the source code, if any.
Expanding Product Portfolio through Licensing. One of the strategies that Coca-Cola has used to grow its brand and product portfolio is licensing. Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.

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