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This tutorial focuses on creating promotional banners for websites using Serif PhotoPlus X8. The client is Super Splash, a family-friendly swimming and water games center targeting parents of children aged 2-16. They want a banner promoting a free swimming lesson for under threes on Tuesdays at 9 a.m. Website promo banners are used to draw attention to specific content like popular items, special offers, or hot products. The banner is typically placed on the homepage to grab the viewer's attention.