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In this video tutorial, Eric Vorniczak from Eback Design discusses how to craft effective design proposals for freelance graphic designers or studio owners. He emphasizes the importance of understanding clients' needs, structuring pricing and timelines appropriately to attract potential clients. By following industry best practices, designers can increase their chances of turning leads into actual clients. Vorniczak offers actionable tips on branding strategy and design, aiming to help people design iconic brands and win more jobs with a successful proposal template.