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the title of my talk is attributor revenue debugging and advertising systems this is joint work with ranjita rahul george surya hemanth and push all at microsoft so advertising systems are really complex and the complex for two reasons one is just the sheer scale and two is the number of entities they interact with at the core there are users who navigate to websites publisher websites like bing.com yahoo.com or other websites and when the users view or click on ads on these sites the publisher earns revenue and this is facilitated by ad systems which interact with almost millions of advertisers and then what they do is run real-time ad auctions and determine what ads to show on which website for which user and also they manage the ad revenue by charging advertisers paying publishers and so on advertising system also has to deal with a bunch of fraud operators who are also there trying to somewhat usurp the ad revenue and at the core right operating system is basically a large scale di
