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there are an estimated 300 million companies in the world today thatamp;#39;s 300 million brands some brands as big as apple and coca-cola others are small as a one-person business with so many brands in the world itamp;#39;s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with three steps first select what type of name you want there are seven different categories of names and pretty much every brand in the world falls within one of these seven categories eponymous names like disney and burberry work by embodying the vision and beliefs of their founders these names are okay if youamp;#39;re feeling lazy or just have a big ego adidas is more unique itamp;#39;s derived from addie dassler the companyamp;#39;s founder and tesla wasnamp;#39;t created by nicola tesla he died in 1943 but the name is an homage to teslaamp;#39;s electrical engineering achievements descriptive names like american air
