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Im going to take a look at a topic called branding now which is one of our marketing topics and in particular were going to try and focus on what are the advantages for organizations of developing whats known as a brand name so lets start right at the beginning there on what we mean by branding so branding is when an organization has differentiated itself from other firms in its marketplace and has become instantly recognizable in the eyes of consumers for the production of that product its almost where the organization becomes what we call synonymous customers automatically in their mind make links between this organization and a certain aspect of competition in that market so organizations might develop brand names in terms of the quality that they produce the value that they offer the promotions that they run and in customers eyes whenever they think of this product or they think of quality in this market or price in this market value in this market promotions in the market a
