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In this video tutorial, the presenter explains how to create a web design proposal from scratch using their own six-figure freelancing template. Viewers are encouraged to download the provided Word template. Key topics covered include how to create an effective proposal, what to include in it, and how to send and get it signed. The presenter recommends using an existing template from a client manager for a quick solution, but outlines steps for crafting a proposal from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients for the brief include details about their business, target market, desired actions from website visitors, unique selling points, average customer value, and current client acquisition methods.