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In this tutorial, Joy from Later addresses the challenges of creating monthly social media reports, emphasizing their importance for tracking brand growth and shaping content strategy. She provides guidance on essential metrics to include in a report, suggesting that while the specifics may vary based on goals and channels, key metrics typically consist of follower growth, the number of posts published, engagement rates, link clicks, video views, sessions, ad spend, and month-over-month percentage increases. Joy aims to make the reporting process more engaging and encourages viewers to move away from dull spreadsheets.
