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In this video, the host, Mel, emphasizes the importance of a compelling social media portfolio to attract clients, whether it's your first or fiftieth. She introduces a free social media proposal template designed to stand out from typical proposals. Mel, who owns a successful multi-six-figure social media agency, aims to help other social media managers achieve similar success. The video includes a walkthrough of customizing the proposal template. Mel notes that the social media proposal should be sent after a discovery call with a potential client, highlighting the importance of this step in the client acquisition process.
