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In today's video, the tutorial focuses on creating a gift certificate for a photography business using Canva. It begins by highlighting the importance of offering discounts and promotions as a marketing strategy. Users are instructed to visit Canva and search for "photography gift certificate" to access numerous customizable templates. Filters can be utilized to refine design choices. Alternatively, users can start from scratch by selecting "create a design" and entering custom dimensions. Once a canvas or template is chosen, viewers can personalize the gift certificate with their preferred designs and utilize their brand kit for branding purposes.