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This video tutorial covers modern writing and designing of business proposals, based on an analysis of over 570,000 proposals from the PandaDoc platform. It outlines that a proposal typically consists of nine main components and should span 6 to 10 pages for smaller deals under $10,000, while larger Enterprise deals may require more length, though it should not exceed 50 pages. The key components include: a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials for social proof, and an agreement with a final call to action. The tutorial is structured into multiple chapters for easy navigation.