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The video discusses a digital marketing strategy aimed at preventing website visitors from leaving without engaging, purchasing, or taking other desired actions. This approach increases website traffic conversion into leads and customers, ultimately boosting revenue and aiding business growth. The strategy is known as conversion rate optimization (CRO), an ongoing process of testing and implementing changes to enhance user experience and improve conversion rates. Conversions are defined by specific actions taken on the website, which vary by business type—such as completing a purchase or contacting a service provider for a quote. The definition of a successful conversion rate is also business-dependent.
