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In the discussion of startups, the organization of a company is crucial, and this can be effectively understood through a business model. A business model defines how a company creates value for itself while delivering products or services to customers. Traditionally, companies were organized by functional departments like sales or engineering, represented in an org chart. However, a new approach involves using a diagram that outlines the various components of a business. This structure can be summarized in nine boxes, which can describe any company, from large enterprises to small startups. The focus shifts from functional organization to understanding the complete business ecosystem.