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What makes a stellar subject line? Come along with me as I take you through one of my favorite copywriting exercises of all time. I am about to share my unfiltered critiques of six subject lines. What made them great? What left me wanting more? And what would make them even more powerful? Keep watching. (upbeat joyful music) Hey, Posse, whats up? Its Alex. Last week I posted a video about five simple copywriting exercises that you can do every single day to help you master the art of copywriting. One of those exercises was to find headlines online and then use your mad copywriter ninja skills to make them even better. So for this tutorial, Im gonna go a little bit deeper into that one exercise, by showing you my critiques of six subject lines from six different people, all for the same email. So lets get started. Now, if you are following me on Instagram @copyposse, then youve probably seen my regular Make It Hotter posts, where I find an ad, a headline or a subject line and then