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whats the difference between industry-leading Brands and the average ones easy the leading sharks know their customers very well did you know that by watching Netflix youre being identified as one of 2 000 taste communities yes friends they run over 250 a b tests each year and they need the data to inform them about each decision customers make like literally whether its hovering over a thumbnail to watch a trailer or choosing the next series to be loyal to they want to know exactly what their customers want what they like why they like it and what they can improve honestly its not a surprise that industry-leading Brands really focus on identifying customer needs since 73 of consumers expect businesses to understand their needs and expectations so if you dont know your customer then youre in trouble today were going to be talking about the benefits of identifying client needs and how to do it effectively [Music] lets start off with the benefits of identifying and understanding