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The video tutorial discusses the idea of opening a vegan restaurant in the area where the narrator works, Puzzler. He is a vegan and finds it difficult to find lunch options in the area. The video explores whether there is a demand for vegan food in Puzzler, who the potential customers would be, and the importance of defining the target audience for the business. By starting with a narrow definition of the first customers, it can help in the next steps of the business.