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i dont think any leader has any chance of successfully executing their own go-to-market strategy without a great crm system like you need that single source of truth but interestingly in my experience about 70 of companies that implement crm actually fail now the software may be not working successfully but theyre not achieving the outcome that they promised to their board or their leadership team in making the investment and its almost never the fault of the technology and its really the fault of the implementer its actually the fault of the leadership teams when you say whos responsible well id say the ceo is responsible and the ceo should should really regard themselves as the the chief customer officer or the chief experience officer rather than the chief the chief executive officer but crm has to do a couple of things to be successful first thing is it has to support end-to-end customer experience and support the whole life cycle the next thing is it has to enable the proce