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In this tutorial, Samuel from Entrepreneur Education discusses the essentials of a marketing proposal or pitch. He presents a scenario where a small coffee shop, averaging 50 customers daily, seeks to expand its customer base by 50%. Samuel emphasizes the importance of creative strategies that marketing specialists can develop based on the client's business model. He defines a marketing proposal as an outline of the value a marketing professional can offer in negotiations, serving as the foundation for a comprehensive marketing plan. Ultimately, the proposal is crucial for securing the job before proceeding with the detailed marketing plan.
