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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template used in their successful freelancing business. Viewers can download a Word template via a provided link. The key topics covered include creating an effective proposal, what to include in it, and how to send and get it signed. The tutorial advises using an existing template for convenience but also outlines steps for a custom proposal: obtain a clear client brief, write the proposal, send it, and follow up. Essential client questions for the brief include the client's business description, target market, desired visitor actions, unique selling points, customer value, and current customer acquisition methods.
