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In this video, the presenter demonstrates how to create a web design proposal from scratch, using a template that supports their successful freelance business. Key topics include crafting an effective proposal, the components of a proposal, and the process of sending it for signature. The video suggests that while existing proposal templates can streamline this process, a custom approach is also viable. To create a tailored proposal, first obtain a clear client brief by asking essential questions about the client's business, target market, desired actions for website visitors, competitive advantage, customer value, and current lead generation methods. Following these steps ensures a solution aligns with the client's needs.