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In this video, Eric Vorniczak discusses how to craft effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding what clients want in a proposal, including pricing and timelines, to increase the likelihood of being hired. Eric shares industry best practices that can help convert leads into clients. He also highlights the efficiency of having a proposal template that can significantly improve the chances of winning jobs, rather than spending excessive time on proposals that may not yield results. For more actionable tips on branding, strategy, and design, viewers are encouraged to subscribe to the channel.