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A logo is a crucial visual asset for any business, serving as a personal stamp that conveys professionalism and trustworthiness. This video tutorial discusses how to get started with logo design, covering different logo categories and their uses. It emphasizes the importance of thorough research before design work, particularly in identifying the business's unique selling proposition (USP), which highlights what sets the business apart from competitors. The guide suggests starting with questions that pinpoint the USP, such as understanding what the business excels at compared to others. Finally, it offers tips on effectively presenting logo ideas for maximum buy-in from stakeholders.
