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In this tutorial, the speaker, Mel, emphasizes the importance of a compelling social media portfolio for attracting clients, whether you are a newcomer or an experienced manager. To assist, Mel offers a free social media proposal template and plans to guide viewers through customizing it. She highlights that the proposal is sent after a discovery call with potential clients, marking a crucial step in the conversion process. With extensive experience running a multi-six-figure social media agency, Mel aims to empower social media managers to achieve similar success. The video will cover essential elements to include in the social media portfolio template.