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Jessica Cheney, known as the sponsorship lady, shares her expertise as a sponsorship coach, providing tools and resources, including a sponsorship proposal template. She aims to help individuals grow their sponsorship revenue systematically. Drawing from her experience of hosting the first Woman of Purpose conference in 2014, she discusses the challenges of securing corporate sponsors, highlighting her initial struggles with unanswered emails and financial burdens. Cheney emphasizes that many sponsorship seekers submit inadequate proposals and reveals that by recognizing and correcting her mistakes, she turned her approach around, successfully securing over six figures in corporate sponsorships.