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In this video, Eric Vorniczak from eback design discusses how to create effective design proposals tailored to client needs, crucial for freelance graphic designers and studio owners. He emphasizes the importance of understanding what clients want, structuring pricing, and timelines to enhance the likelihood of securing jobs. By adhering to industry best practices in proposal writing, designers can significantly improve their conversion rates from leads to clients. Eric also promotes the benefits of having a proposal template to streamline the process, potentially winning at least half of the jobs applied for. Subscribers are encouraged to seek actionable tips on branding strategy and design for better results.