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In this video, Eric Vorniczak from eback design shares how to create effective design proposals essential for freelancers and studio owners. He emphasizes understanding clients' needs and structuring proposals, pricing, and timelines to enhance appeal and increase the chances of being hired. The video outlines industry best practices for proposals, aimed at converting leads into clients. Eric also mentions the importance of having a proposal template to significantly improve job acquisition rates, suggesting viewers subscribe for more actionable tips on branding strategy and design.