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In this video, Eric Vorniczak from eback design shares tips on creating effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to increase the likelihood of being hired. Following industry best practices can significantly improve the conversion of leads into clients. The video aims to provide actionable insights to help viewers design proposals that not only save time but also enhance success rates in securing jobs, featuring a proposal template that has the potential to win at least half of the projects.