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In this video, Eric Vorniczak demonstrates how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to enhance the chances of getting hired. By following industry best practices, designers can significantly improve their conversion rates from leads to clients. Eric introduces the idea of utilizing a proposal template to streamline the process and increase the likelihood of winning projects, aiming to secure at least half of the jobs pitched. He also encourages viewers to subscribe for more actionable insights on branding, strategy, and design.