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A social media influencer contract is an agreement between a company and an influencer, who can sway the purchasing decisions of their followers on social media. These contracts are crucial for companies aiming to boost market share, as endorsements from influencers can mimic the valued word-of-mouth recommendations. Given the relatively new concept of social media influencers, having a formal contract is essential for clarity and mutual understanding. The video emphasizes the importance of these agreements and hints at providing a link to a social media influencer contract template for viewers to utilize.
