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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to reach target customers through appropriate channels, following the completion of positioning and messaging. The strategy involves three key stages: pre-launch, launch, and post-launch. During the pre-launch stage, the focus is on building awareness and credibility by educating the target market to create an organic following for beta testing and word-of-mouth promotion. In the launch phase, the goal is to drive user adoption through announcements across all organic channels, supported by paid advertising. Finally, the post-launch stage aims to optimize and scale the channels effectively.
