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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template from their successful freelancing business. Key steps include crafting an effective proposal, outlining its contents, and the process of sending it for signature. Viewers are encouraged to either use an existing template or follow specific steps to create their own proposal: obtain a clear client brief, write the proposal, send it, and follow up. Essential questions for the client brief include inquiries about their business model, target market, desired visitor actions, unique selling points, customer value, and current customer acquisition methods. A downloadable Word template is available via the video description.