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An executive summary is a concise overview of a business plan, akin to an elevator pitch, vital for attracting investors or guiding corporate growth. While its brevity makes it easier to write, crafting a strong summary poses challenges due to its multifaceted purpose. This tutorial shares five key tips for writing an effective executive summary, emphasizing the inclusion of essential information. Positioned at the start of a business plan or on a website's "About Us" page, the executive summary should be engaging and compelling, capturing attention in just one or two pages. It serves as the first impression readers have of your business.
