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In this tutorial, the speaker outlines the rebranding process for Fresh Productions, an event management and production company. Selected to refresh their brand identity, the speaker will detail the various stages involved in creating a new brand identity to enhance business promotion. The video begins with an introduction to a document containing sketches and notes about the rebranding process. The first step involves reviewing the existing brand to identify what works, what doesn't, and the motivations behind the rebranding initiative. The speaker will share insights and steps taken throughout the journey to establish an effective new brand identity.
