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Using a logo without registering a trademark can be considered relatively safe, particularly in the specific county where you first use it, as common law trademark rights apply there. However, these rights do not extend nationwide, which poses a risk if you plan to expand your business across the country. Additionally, registering a trademark grants several advantages, including the ability to recover attorney fees in legal disputes, not just damages from infringement. Therefore, while using an unregistered logo may provide some protection locally, for broader and more secure nationwide protection, registering a trademark is important.
