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DocHub simplifies the process of completing document workflows from the outset!
In recent years, major companies like Burger King, VW, and Intel have simplified their branding, moving towards a cleaner, flatter aesthetic. This shift, termed "deep branding," has been influenced by multiple factors, notably the rise of mobile-first design. Clients now prefer compact logos suitable for small digital displays, forcing brands to reduce complexity in their identities. This trend marks a return to a 2D look, reminiscent of pre-digital design norms, contrasting the visually excessive styles that became common with the advent of computer graphics and social media. The appeal of minimalism has led brands to embrace these streamlined visuals.
