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In this video tutorial, Eric Vorniczak from eback design demonstrates how to craft effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to attract potential clients. By adhering to industry best practices, designers can improve their chances of converting leads into clients. Eric also introduces the concept of using a proposal template designed to increase job acquisition rates. For those seeking actionable tips on branding strategy and design, he encourages viewers to subscribe and tap the notification bell for updates.