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In this tutorial, the speaker outlines the rebranding process for a client, Fresh Productions, an event management and production company seeking to refresh their brand identity. The speaker, chosen for this task, will guide viewers through the stages of developing a new brand identity aimed at promoting the client's business. The initial step involves reviewing the client's existing brand, assessing what elements are effective, identifying shortcomings, and understanding the motivations behind the rebranding. The speaker also introduces a document containing thoughts and sketches related to the new brand identity, which will be referenced throughout the journey.
