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To ensure ownership of logos, photos, and videos, it’s crucial to understand copyright rules: the creator of the content retains ownership, even if they are paid for their work. To secure ownership for your brand, you must have graphic designers or photographers sign a copyright transfer agreement, which legally transfers rights to you. This agreement clarifies that although the creator made the content, they are giving up ownership. A notable case involves Sweetwater Brewery, which hired a family friend for their logo; 30 years later, they found themselves facing a $30 million lawsuit after the brewery was sold for $300 million, highlighting the importance of formal agreements in copyright transfer.
