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how to own your logo photos and videos the rule in copyright is whoever creates the content owns it so if you hire someone to design your logo to take your photos make videos although you pay the graphic designer or the photographer they still own the right in the content you want to make sure that you own everything that is for your brand copyright ownership can only be transferred in writing therefore you need to have your graphic designer or photographer sign a copyright transfer agreement this is going to be saying although I made this content for you Im transferring the ownership in it to you that way you will own your logo own your photos and own your videos theres a case going on out of Georgia for Sweetwater Brewer that started 30 years ago and they hired a family friend and paid them $500 to draw and develop their logo 30 years later Sweet Water Bry sold for $300 million and what do you think the family friend did of course they sue them for $30 million because they owned th