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In this tutorial, Eric Vorniczak from eback design shares how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes understanding client needs before investing time in proposal creation. Key topics include structuring pricing and timelines to appeal to clients, adhering to industry best practices, and increasing the chances of converting leads into clients. Eric encourages viewers to subscribe for actionable branding and design tips and offers a proposal template that can significantly enhance success rates in securing jobs. The goal is to streamline the proposal process and improve overall business outcomes.