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hello um thank you all for being here I know its the last day so I really appreciate your attention and its been such a fantastic Summit um Im excited to close it um and so my name is Debbie G Im a senior life cycle marketing manager at um Im really excited to cover strategies that have enabled us to unlock interesting insights and findings and hopefully you can apply them to your own campaigns and Journeys so first start off start off with the overview of we are the leading online platform for business formations in the United States and we were founded in 2001 with the mission to make legal help accessible to all our main customer base is small and medium business owners and our mission is to unleash entrepreneurship and we help entrepreneurs and new businesses by helping helping them form their business manage their business and protect their business so were in the tech industry and all of our products are fully online and accessible from the comfort of your home and so tha